Continuous 

so not only do you need to focus on the engagement on each individual page on your website, but you also want to focus on the overall structure of your website the architecture of the speed. 
so it should be just very easy to use that's the best way to boil it down and your website should be easy to use so anybody could visit your website. 

 And easily find your content and not have any issues with using your website.

Backlink 

 whether they're armed any device now last, but not least is building natural backlinks, so the best backlinks are built when someone actually just goes out of their way to link to your content. you don't pay for backlinks, you don't pay for guest posts anything like that if you're ever paying for a backlink or you're paying for something like a hundred or a thousand backlinks. 

 At a time that's not the natural way to build backlinks the best thing you can do is create content that other people want to link. 
so that's ultimately the goal with building backlinks but truthfully my main focus is always on creating content. so keyword research and creating content and constantly improving content are the three steps that, I focus on the most when it comes to SEO okay so let's get started with step one and step one is gonna be to measure results. 

 so you want to make sure that you know the overall impact of your SEO campaign, how much traffic you're driving from search engines so you can take into account how successful your campaign has been. now my method for tracking how well my search engine optimization campaign is going is by using a combination of tools I like to start with Google tag manager with Google tag manager that allows me to install Google Analytics and with Google Analytics. 

Google search console 

I can also use Google search console so I like to use these three tools this is also referred to as Google webmasters, because they are all completely free and allows me to see how much traffic, I'm actually driving from Google the other tool that you can use that's completely free is Bing Webmaster Tools. 
now I would recommend using all four of these tools and getting started with them if you're not sure, how to get started with installing them I would recommend checking out my video, how to install Google tag manager Google Analytics and Google search console on a wordpress website. 

 now I'll go over it pretty briefly here but if we come over to my website I'm using WordPress so what I've done is I've installed a wordpress plug-in it's called head footer and post injections. so with this plug-in again this is completely free as well with this plug-in I'm able to install Google tag manager, so if we come over here and we open up Google tag manager, 

  search console they're all completely free to use so you can start for free or for me I'm just gonna sign in to tag manager. what you can see here is these are all the accounts that, I already have so if I come over here and click on wicker guy.com then I can open up my tag manager and if we come over to tags you can see I have my Google Analytics tag installed now what I've done to install Google tag manager on my website is you come over to admin. what you want to do is under container you're gonna click on install Google tag manager copy this code paste this code as high underneath the head of the page as possible. 

 so underneath the head tag of the page, so with that we can use the head footer in post injections and put this right here in the head tag page and section injection on every page, so we added that piece of code there and then there's a second piece of code that you want to add after the opening body tag so you want to add that for desktop and mobile.