Google Analytics 

SEO Tutorial for Beginners 2020 - Simple Search Engine Optimization Strategy To Rank Higher. 
So you want to add that for desktop and mobile. so, what we're gonna do is come back over to tag manager. you can see you want to put that piece of code immediately after the opening body tag. Now with that what we're able to do is in tag manager. we can install our tag for wicker guide comm. so we go to tags we can click on this Google Analytics. we have our Google Analytics tag installed, so we're able to sign in to our Google Analytics account here. 

 You can see that right here, so since this is a brand new website since. I haven't really published much content at all I have no audience really nobody is going to this website yet, so that's hopefully what we're gonna be able to change as we start to build our content. Now lastbut not least what you want to do is install Google webmasters,Google search console and with this we can sign in so we're gonna sign in and look at our account so you can see wicker guide.com. 

  so 11 total web search clicks only 16 valid pages indexed so far so obviously we have a lot of work to do and then last but not least. 

 Bing webmaster

What we want to do is install Bing Webmaster Tools, so with Bing Webmaster Tools you can enter a site URL or since, we're already verified in Google search console, we're gonna import our website directly from Google search console. so we're gonna click to continue to search console and what you can see here is there's three new sites linked to my Google search console account that, I haven't imported into Bing Webmaster Tools yet so we're gonna import these, now okay. 

 congratulations you've successfully imported three sites from my Google search console account. we can click on done and now we're ready to go so we can find our websites here again. 

 I'm not getting a ton of search traffic from a lot of these web sites yet. 
so it's not something I need to worry about too much right now you really just want to get started so you can measure results, so you can actually view how many search clicks you're driving using Google search console with Google Analytics. 
we can go into acquisition and look at overview and see where our traffic is coming from, so if we go to acquisition overview you can see we're getting mostly just direct traffic which is probably just me and then right here with organic search 

Organic search traffic 

we've had one user from organic search, so I don't expect to drive a lot of organic search traffic yet again, it's not gonna happen right, when you set up your website, you need to create high-quality content around, your top keywords. 

Keyword planner 

so the next step in this is gonna be keyword research, but before I go through that one thing I want to go through is one thing. I like to do is create SEO benchmarks. so you can see I've done this for beachfront decor calm and you can see. 

 I'm using three sources Google Analytics, Google search console and Bing Webmaster Tools. 
I'm looking at eight total metrics, the total value of my organic search traffic, total conversions, it's driven total traffic clicks from Google search console impressions from Google search console, my click-through rate from Google search console. 

 So, my total click-through rate looking at impressions and clicks in Google my total clicks from Bing Webmaster Tools. then my total index pages for Google search console, so you can look at this on a monthly basis and then as we scroll down, you can see a yearly benchmark. 

 so essentially what I expect for the average month over the course of a year a six-month benchmark. so, how well everything has gone over the last six months and then a three-month benchmark. so you can see my highest right now is the six-month benchmark, if I look at my past six months of data it's giving my best data in terms of clicks and overall value so using benchmarks you're able to tell if you're driving.
Google Analytics, Google search console and Bing Webmaster Tools